Amenity Wars Heat Up in Luxury Condo Space

Posted by Mark Washburn on Friday, December 13th, 2019 at 8:15am.

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Competition is fierce among DC area luxury condos, and developers are putting a lot of the focus on amenities. Amenity wars are truly heating up, as property owners come up with new and more unique ways to attract residents to their condo properties.

After years of targeting renters, many large projects under development right now are aimed at future condo owners. Some of that is being driven by job growth in the area, in part tied to the recent Amazon HQ2 announcement. Larger condo projects sometimes mean more options in terms of amenities. That has developers adding in everything from rooftop gardens to pet grooming services, dog parks, on-call fitness trainers and more.

Many of the new high-rises come with concierge service, appealing to those who want a little help with everything from groceries to technology needs. Buyers may also find such additions as private dining rooms and rooftop kitchens for entertaining.

One such option for new condo buyers is The Bower. The multifamily building is part of The Yards. At 930 Rose condo owners can utilize concierge service, while those living in The Lauren are offered 24-hour valet parking service.

Pullman Place only offers around 40 condo units, but it rounds out its amenity list with everything from a rooftop lounge to a fitness area. The building also includes bicycle storage, available parking and a centralized location.

Located in the West End, 22 West is a full-service condo property that features a rooftop terrace and swimming pool. The property also includes sweeping views of the DC area.

The ultra-luxury condos of Quarry Springs in Bethesda supply access to a large fitness center, a yoga studio and a large outdoor swimming pool. At yet another condo property in the DC area, residents have access to their own private wine lockers.

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